
Turn your expertise into a leveraged, high-value company with predictable client acquisition and systems that scale.

Sales & Marketing Plan
We unlock your growth, elevate your brand, and build the systems your business needs to scale to 7, 8 or 9 figures. Makana turns expertise-driven companies into powerful ecosystems with predictable client acquisition, leveraged delivery, and high enterprise value.
We transform your business in three key ways:
Unlock Predictable Growth
We break the client-acquisition code for expertise-driven companies, installing growth hacking systems that generate consistent demand, increase visibility, and expand your reach. Once growth becomes predictable, scale becomes possible.
Product Delivery Leverage
We elevate your personal, product & company brand while transforming your IP into a leveraged, systematized delivery model. Your business evolves from founder-led expertise to a fully scalable ecosystem with high-margin, high-impact offerings.
Engineer Client Success
We redesign your programs around client outcomes—shifting the focus from revenue extraction to value creation. When clients succeed at scale, retention increases, referrals accelerate, and your enterprise value grows exponentially.
Far too many purpose-driven founders build amazing coaching, training, or franchise brands only to burn out, feel stuck, or struggle to scale. You’ve spent your entire career serving clients, creating transformation, and delivering exceptional results. Yet despite your impact, your business is still under-leveraged. If you had to step away tomorrow, you’d quickly see the truth: you are the economic engine of your company.
You have something of real value — a proven model, loyal clients, and meaningful outcomes — but your current enterprise value doesn’t reflect the depth of what you’ve built. You want to unlock that value, expand your impact, and create a business that serves at scale, not just through your personal effort.
Makana exists to help you transform your expertise into a scalable ecosystem—so your impact grows, your value multiplies, and your legacy is secured.

Discover how we turned lemons into lemonade.
We started by requiring all owners to provide both accounting and tax solutions.
Those who excelled at accounting, but lacked the tax experience invested in professional growth, learned how to deliver tax services, and even became a Certified Tax Coach. This investment didn't generate a love for tax. Instead, it had the opposite effect. We noticed a common theme - turnover on tax teams run by professionals stronger in accounting especially during tax season.
Those who excelled at tax, but lacked the accounting experience usually hired bookkeepers, moving away from the CPA level technical expertise that was our standard.
We ultimately removed the requirement to offer both accounting and tax solutions and allowed CPAs to focus on their strengths and encouraged collaborations with other complimentary franchise owners.
In the beginning, we focused on top line growth and franchise owners were allowed to hire team within the first year. The training combined 2 stages of growth: Employee to Solo and Solo to Firm Owner. It was too much too soon. They were growing, but they weren't happy.
Realizing that we had misprioritized, we corrected course in 2023 and split the training system into 2 Tiers:
Tier 1 (Employee to six figure Solo practice)
Tier 2 (Solo to seven figure Firm)
This split allowed Tier 1 owners to enjoy a flexible, work-from-anywhere solo practices (working 20-40 hours per week). Those who wanted to grow into firm ownership could do so without external pressures.
The Tier 1 training shifted focus from top line growth and began a system of tracking work life harmony scores in 4 areas (finance, family, firm, and fitness). This resulted in a massive improvement in satisfaction and work life harmony scores increased to an avg 8/10 for each owner in 2024.
Though most of the tech stack was defined and under management at franchise launch in 2020, we gave owners the choice on which tax software and client workflow management tool they wanted to use. That freedom of choice took away family time and forced owners to research, train, and implement new systems.
Realizing more choices isn't always better, we selected the tax software and workflow management tool and took complete control of the tech stack in 2023.
We partner with mission-driven founders of B2B training companies, coaching organizations, masterminds, and franchise systems—leaders who have built something meaningful but know their current model cannot take them to their next level of scale, freedom, or impact.
Whether you’re refining an existing offer, preparing to scale, or rebuilding for long-term enterprise value, Makana steps in at the exact inflection point where expertise meets opportunity. We work globally—hybrid and remote—integrating seamlessly into your team and systems wherever you operate.
Founder/CEO
Care Manager
Controller/Billing Manager
Financial/Billing Specialist
Community Manager
Tech Manager
We are proud to be part of an organization where values and family still matter, where we enjoy all of the people we interact and collaborate with, and where everyday we have the opportunity to make a difference.
GROWTH MARKETING HACKER
$220M+ startup revenue generated | Fractional CMO | Marketing Engineer
SPEAKING & SALES WIZARD
Millions sold through speaking & sales | High Ticket Sales | Ignite Speaker
STRATEGY & SYSTEMS SAGE
Scalable Solutions Architect | Client Success Engineer | Financial Innovator
Makana is a Public Benefit Corporation led by a world-class team with 25-30 years of experience each advising start-ups, scale-ups, and Fortune 100 multinational corporations. Each member of our leadership team has been a founder/entrepreneur and has held executive positions within international corporations. Each professional has reached mastery in their field—entrepreneurship, marketing, sales, finance, systems, and transformational leadership—and each leads from the heart.
Together, this "Dream Team" amplifies mission-driven founders who faithfully serve their clients and strive to make a meaningful impact in the world. Our Makana leadership team has served thousands of people around the globe and devoted their lives to what they love; amplifying conscious entrepreneurs and empowering businesses that do good in the world.
“Makana” means " gift" in Hawaiian—and our mission is exactly that. We exist to help businesses embrace accountability, transparency, and purpose while scaling successfully and creating global impact.
If you’re ready to elevate your business and create a future that serves both purpose and profit, Makana is here to help.
Aloha,
Mayumi



CEO of a Public Benefit Corporation & Founder of 4 mission driven ventures since 2000, Mayumi is a former CPA, Price Waterhouse auditor, and International Finance Director with over 30 years of accounting industry experience. She has personally consulted start-ups to Fortune 100 multinational corporations, and has launched & mentored countless entrepreneurs. Mayumi has faithfully served thousands of people around the globe, and has lived her passions: entrepreneurship, finance, and education.
"Makana" means "gift" in Hawaiian. Our mission is to inspire businesses to embrace accountability, transparency, and purpose—all while achieving financial success. If you're ready to elevate your business and make a global impact especially for women in business, Makana is here to help.
Aloha,
Mayumi
